Legal
Terms of Service
These Terms of Service ("Terms") govern your access to and use of the website at karat.run and any related services (collectively, the "Service") operated by Matteo Ferraroni, a sole proprietor doing business as Karat ("Karat", "we", "us"). By accessing the Service, requesting an audit, booking a call, or signing a statement of work, you agree to these Terms.
1.Who we are
Karat is a productized GEO/AEO (Generative Engine Optimization / Answer Engine Optimization) consultancy that audits how AI assistants — such as ChatGPT, Claude, Perplexity, and Gemini — represent and cite B2B technology companies, and ships fixes to improve those outcomes.
Contact: hello@karat.run.
2.The Service
Karat offers three primary engagements:
- Free Snapshot — a 5-prompt sample report delivered by email, free of charge, in exchange for a domain and contact email.
- Audit — a one-off 30-prompt teardown delivered as a written report.
- Monitoring & Execution — a recurring monthly subscription that tracks AI citations and ships content / schema / llms.txt changes.
The specific scope, pricing, deliverables, and timeline for paid engagements are set out in the order form or statement of work you sign. If anything in those documents conflicts with these Terms, the order form or statement of work governs.
3.Eligibility and accounts
The Service is intended for businesses and adults aged 18 or over. By using it, you represent that the information you provide is accurate and that you are authorised to act on behalf of the company you represent. You are responsible for keeping your account credentials and contact information secure and up to date.
4.Fees, billing, and refunds
- One-off audits are invoiced in advance and become non-refundable once the report has been delivered.
- Monitoring subscriptions are billed monthly in advance. You may cancel at any time; cancellation stops future billing but does not refund the current month.
- All prices are stated exclusive of any applicable taxes (including VAT), which will be added where required.
- Late or failed payments may result in suspension of the Service after a reasonable notice period.
5.Acceptable use
You agree not to use the Service to:
- break any applicable law or regulation;
- infringe a third party's intellectual property, privacy, or other rights;
- submit content you do not have the right to share with us;
- interfere with, probe, or attempt to gain unauthorised access to our systems;
- misrepresent your identity or the company you represent.
6.Intellectual property
Karat owns the methodology, prompt sets, scoring rubric, software, templates, and trade marks (including the name "Karat" and the "Karat Score") used to produce reports. We grant you a non-exclusive, non-transferable licence to use the reports and recommendations we deliver to you for your own internal business purposes. You may not resell, republish, or redistribute Karat reports without prior written consent. Content you provide to us (such as your website copy or internal documents) remains your property; you grant us a limited licence to use it to deliver the Service.
7.Confidentiality
Each party will treat the other's non-public information as confidential and will not disclose it to third parties except to subcontractors and tools necessary to deliver the Service, who are bound by equivalent obligations. This clause survives termination.
8.Third-party services
Karat relies on third-party platforms (including but not limited to Cloudflare, Amazon Web Services, Anthropic, OpenAI, Google, Perplexity, Mailgun, Fastmail, Cal.com, and Stripe) to operate the Service. Your use of those services through Karat is also subject to their respective terms. Karat is not responsible for outages, errors, or policy changes by these providers.
9.No guarantees
AI assistants are non-deterministic systems whose outputs change without notice. Karat will use commercially reasonable efforts to improve how AI assistants cite your business, but we do not and cannot guarantee any specific ranking, citation, traffic, lead, or revenue outcome. Reports represent our analysis at a point in time and may become outdated.
10.Disclaimer
The Service is provided "as is" and "as available". To the maximum extent permitted by law, Karat disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy, and non-infringement.
11.Limitation of liability
To the maximum extent permitted by law, Karat's total aggregate liability arising out of or related to the Service is limited to the fees you actually paid to Karat in the three (3) months preceding the event giving rise to the claim. Karat is not liable for any indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, lost data, or business interruption. Nothing in these Terms excludes liability that cannot lawfully be excluded.
12.Termination
You may stop using the Service at any time. We may suspend or terminate your access if you breach these Terms, if your account is dormant, or if we cease to offer the Service. Clauses that by their nature should survive (including 6, 7, 9, 10, 11, and 14) survive termination.
13.Changes to these Terms
We may update these Terms from time to time. Material changes will be communicated by email to active clients and posted on this page with an updated "Last updated" date. Your continued use of the Service after a change takes effect constitutes acceptance.
14.Governing law
These Terms are governed by the laws of the State of Florida, USA, without regard to its conflict-of-laws rules. The state and federal courts located in Duval County, Florida will have exclusive jurisdiction over any dispute, except that either party may seek injunctive relief in any competent court.
15.Contact
Questions about these Terms? Email hello@karat.run.